Friday Brief · Vol. 14 · Acme Coffee Co.
Sentiment is shifting in r/espresso — and it's about your grinder, not your beans.
Three threads this week on r/espresso (combined 1,240 upvotes) singled out the new burr set as "stepless but inconsistent." Two of the posters are moderators. The tone is constructive, not hostile — they want a fix, not a refund.
On the Home-Barista Discord (#gear-talk), a respected reviewer mentioned your name unprompted in a comparison with Niche. Worth a thank-you note. Screenshot and link in the appendix.
What it means: The community is telling you the grinder is the lever, not the beans. Your Q3 messaging is pointed the wrong way. A single technical post from your head of product, this week, would land harder than a campaign.